TikTok: More Than Dance Videos

Agents who already have a social presence on sites like Facebook and Instagram may think they have their territory covered.

But they're leaving out one potentially big demographic, which are the Generation Z buyers. While relatively few are planning to buy a home this year, it's a situation that could change quickly.

In addition to expanding your marketing past the more traditional techniques, you can opt to feature walk-through listings with a particular "wow factor" on TikTok. If you're concerned that video postings are still limited to the original 15 seconds, here's good news: you can post videos that run up to 60 seconds on the site.

Here's another reason to go TikTok: some of the most popular influencers are there. If only one of them spots and shares one of your listings, your audience may grow literally overnight. Influencers also have bigger pockets, and a few have purchased homes while still in their mid-20s, either for themselves or for investments.

Source: dot.la

* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.