Get Ready to Embrace These Social Media Trends

Even though your trusty Facebook page may still pull in the prospects, social media has evolved into a fast-changing, unpredictable marketing space. To help you keep up this year, here are a few current trends.

Text-only posts are pulling crowds. While Twitter's switch to X hit some speed bumps, it's still the most popular text-based app with over 540 million users. Facebook users posting old-school text posts are pulling more viewers too. If you haven't set up accounts on newer text apps like Threads and Mastodon https://joinmastodon.org/, grab your preferred username soon.

Longer videos are making a comeback. If you're tired of sprinting through your listings when filming video walk-throughs, here's some good news. Instead of squeezing a home's selling points into a 60-second video, you can go from two to five minutes. This is because Instagram Reels allows videos with up to 15-minute runtimes, and TikTok is considering a similar move.

Get ready to be the Agent with the Answers. Instead of Googling a question, more social media users are scrolling through social apps to find answers. It's another reason why longer videos are making a comeback, so you'll need to consider scripting some two- to three-minute videos to answer your prospects' FAQ online.

Photo dumps earn their own hashtag. These are sometimes known as carousels, and some successful agents have switched from a daily Instagram post to a twice-weekly photo dump. The #photodump hashtag's been seen on over 3.6 million Instagram posts. You can "dump" up to 10 photos with Instagram, and up to 35 on TikTok. Be sure to post an attention-grabbing photo first and post a mix of educational topics, listings and trending content.

Source: blog.hootsuite.com

* Specific loan program availability and requirements may vary. Please get in touch with your mortgage advisor for more information.